It’s no secret we’re big fans of WordPress. And yet every time we write about it here we get the inevitable question from readers: What is WordPress? Given that over 25% of all websites are built with WordPress, the question is always a little surprising (unless you’re in the other 75%, I suppose).

At any rate, our sister site WP Apprentice is the best place to learn more about WordPress. The free Quick Start course is probably the best place to start. Truth be told, many of you will learn all you need to know form the free course.

If you still want more, WP Apprentice offers several paid courses, all designed to help non-technical business users to build and manage their website.

I’d like to talk for a moment about what I call the Content Migration Fantasy. In this fantasy, an experienced team lead by a tough-yet-wise project manager ports legacy content to a new system. This being a fantasy, the work is done quickly and efficiently, due, in no small part, to a brilliantly executed content inventory and information architecture. In this fantasy, not only do the items that should be moved end up in the right place, but the items that shouldn’t be moved stay right where they are.

And, of course, the migration phase of the project comes in on time and under budget. No, better, it’s done early and under budget. The content migration team is celebrating at the local pub while other teams are sweating deadlines.

In the real world, we all go into content migrations with high hopes and solid plans. Depending on the size of the site and the culture of the organization, you can expect delays, misunderstandings, and more than one last-minute “uh oh”. There is a lot of good advice relating to managing the migration portion of a CMS project, and I’ve linked to some favorites below. In the meantime, here’s my short strategic plan:

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The sad truth about many CMS implementations is that not nearly enough time is spent working with content. All too often, organizations get wrapped up in issues related to technology and design, forgetting what the system is supposed to be managing.

It’s easy to avoid focusing on content when you have no idea what it is or where it is. CMS vendors focus on the user-friendly aspects of their software; rarely do they address the complexities of content migration. Since the system you’re implementing is supposed to make content management a breeze, there’s a temptation to avoid thinking about content until the very last minute. This flawed assumption has doomed all too many CMS projects.

Our first article defined content in all of its many forms. This article focuses on the nuts and bolts of identifying content and coralling it in such a way that you have what you need when it comes time to populate your CMS. The key to achieving this goal is a process called the Content Inventory.

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Sometimes it feels like the most neglected aspect of implementing a content management system is . . . the content. Content development and migration pose a variety of challenges, and we’ve’ve written a series of articles discussing these issues. This critical look at preparing content for the web will help you create a plan for implementing a CMS on time and on budget.

This first article defines content types that need to be accommodated by your CMS and analyzes common problems we’ve faced when it comes to corraling content. The second article in the series unfolds the roadmap to a successful CMS implementation: the Content Inventory. Our final pieces looks at content migration and the triage process often needed to migrate content in a timely manner.

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